John C. Gale
Adjunct Lecturer, Marketing · Stern School of Business, New York University
John Gale is an Adjunct Faculty member at Georgetown University's McDonough School of Business and NYU's Stern School of Business. He teaches marketing strategy, customer analytics, and integrated marketing communications. His work bridges marketing practice and academic inquiry, with a focus on how emerging technologies reshape consumer decision-making and brand strategy.
His scholarly research examines the role of large language models (LLMs) in consumer product discovery and retail brand visibility. He is a Research Fellow with the NRF Business of Retail Initiative at Georgetown, and his work with co-author Luca Cian on LLM-driven brand fragmentation is currently under review at the Journal of Marketing.
In parallel with his academic research, John develops AI-enabled marketing systems and agentic tools that support content strategy, experimentation, and customer-centric decision processes. Professionally, he serves as Vice President of Marketing Strategy at Synchrony and is the principal of Madison & Monroe, LLC, a strategic advisory practice focused on AI-driven marketing strategy, brand visibility, and commercial intelligence for enterprise clients and investment professionals.
