Industry Experience

Current Positions

Vice President, Marketing Strategy

2024 – Present
Synchrony Financial

Led enterprise marketing strategy and cross-functional alignment with SVP-level leadership across retail and auto finance partnerships. Ran leadership meetings, drove change management initiatives, and delivered revenue growth through CLV-driven campaign strategy. Directed integrated marketing campaigns for national partners and led cross-functional launch of Apple Pay Buy Now, Pay Later initiative. Secured $1M+ in new internal revenue within first three months.

Principal & Strategic Advisor

2024 – Present
Madison & Monroe, LLC

Strategic advisory at the intersection of AI, marketing intelligence, and brand strategy. Advises enterprise clients and investment professionals on AI-driven marketing, LLMO (Large Language Model Optimization), brand visibility, and commercial due diligence. Provides marketing strategy assessments, competitive intelligence, and brand positioning analysis for private equity, venture capital, and institutional investors evaluating consumer, martech, and financial services targets.

Previous Positions
Senior Account Director / Consultant · Glue IQ 2019 – 2024
Director of Marketing · Troon Privé 2017 – 2020
Financial Advisor · AXA Advisors 2016 – 2017
Agency Owner / Consultant · State Farm Insurance 2007 – 2016
Intelligence Analyst · Internal Revenue Service 2005 – 2006

Get in Touch

Available for expert consultations, advisory engagements, and speaking.

Interested in consulting, speaking engagements, or research collaboration? I'd love to connect.

John.Gale@georgetown.edu