Industry Experience
Vice President, Marketing Strategy
2024 – PresentLed enterprise marketing strategy and cross-functional alignment with SVP-level leadership across retail and auto finance partnerships. Ran leadership meetings, drove change management initiatives, and delivered revenue growth through CLV-driven campaign strategy. Directed integrated marketing campaigns for national partners and led cross-functional launch of Apple Pay Buy Now, Pay Later initiative. Secured $1M+ in new internal revenue within first three months.
Principal & Strategic Advisor
2024 – PresentStrategic advisory at the intersection of AI, marketing intelligence, and brand strategy. Advises enterprise clients and investment professionals on AI-driven marketing, LLMO (Large Language Model Optimization), brand visibility, and commercial due diligence. Provides marketing strategy assessments, competitive intelligence, and brand positioning analysis for private equity, venture capital, and institutional investors evaluating consumer, martech, and financial services targets.
Get in Touch
Available for expert consultations, advisory engagements, and speaking.
Interested in consulting, speaking engagements, or research collaboration? I'd love to connect.
John.Gale@georgetown.edu