John C. Gale
Adjunct Faculty, Marketing · Georgetown University & NYU Stern
Education
M.S., Management · University of Miami
Certificate in Teaching and Learning in Higher Education · Georgetown University
Certificate in Agentic AI · Johns Hopkins University
Academic Appointments
Georgetown University, McDonough School of Business
Adjunct Lecturer, Master of Science in Business Analytics
2022 – Present
Adjunct Lecturer, Master of Professional Studies in Marketing Communications
2023
Research Fellow, NRF Business of Retail Initiative
2026 – Present
New York University, Stern School of Business
Adjunct Lecturer, Marketing
2026 – Present
University of Virginia, Darden School of Business
Lecturer, Marketing
2026 – Present
Research & Scholarly Activities
Research Interests
AI-Mediated Communication, Large Language Model Optimization (LLMO), Consumer-Brand Relationships, Customer Analytics, Marketing Communication, Digital Intermediaries, Retail Technology
Under Review
1
Gale, John C. and Cian, Luca. "The Fragmented Shelf: How Large Language Models Create Divergent Brand Visibility." Journal of MarketingUnder Review
Working Papers
2
Gale, John C. "LLMO for Retail: How Large Language Models Shape Product Discovery and Brand Visibility." Working Paper, 2025.
In Preparation
3
Gale, John C., Cian, Luca, and Luc Wathieu. Planned article on AI-mediated product discovery. Target: Harvard Business Review.
Grants
NRF Business of Retail Initiative Research Grant ($2,600)
Georgetown University, McDonough School of Business (2026)
Project: "LLMO for Retail" — Selected under "Retail Resilience" theme
Includes Initiative Fellow Research Assistant support (Prof. Luc Wathieu, coordinator)
Georgetown University, McDonough School of Business (2026)
Project: "LLMO for Retail" — Selected under "Retail Resilience" theme
Includes Initiative Fellow Research Assistant support (Prof. Luc Wathieu, coordinator)
Conference Presentations
Jun 2026
"Large Language Model Optimization for Consumer Discovery." Frontiers in Service Conference, CERS Helsinki (Invited).
Apr 2026
INFORMS Marketing & Data Science Panel, National Harbor (Panelist).
Teaching
Georgetown University, McDonough School of Business
Customer Analytics (MARK 6580) — Core Course, MSBA Program
2024 – Present
Customer-First IMC Strategy (MPMC-702) — Graduate Program
2023
Marketing Consulting (MPMC-885) — Graduate Program
New York University, Stern School of Business
Introduction to Marketing (MKTG-UB 9001) — Undergraduate
Spring 2026
University of Virginia, Darden School of Business
Hot Topics in Marketing (GBUS 8464) — MBA/EMBA
Fall 2026
Industry Experience
Vice President, Marketing Strategy; Chief of Staff to SVP, Goldmind — Synchrony Financial
2024 – Present
Principal & Strategic Advisor — Madison & Monroe, LLC
2024 – Present
Senior Account Director / Consultant — Glue IQ
2019 – 2024
Director of Marketing — Troon Privé
2017 – 2020
Financial Advisor — AXA Advisors
2016 – 2017
Agency Owner / Consultant — State Farm Insurance
2007 – 2016
Intelligence Analyst — Internal Revenue Service
2005 – 2006
Service & Institutional Partnerships
2026
NRF Business of Retail Initiative — Research Fellow, Georgetown McDonough
Languages
English (native), Spanish (fluent)