Teaching

Georgetown University, McDonough School of Business

Customer Analytics

Core · MSBA

MARK 6580

Customer lifetime value, segmentation, PCA, sentiment analysis, graph-based journey analytics, and Python modeling.

Fall 2024: 2 sections, 91 students · Spring 2025: 2 sections, 82 students

Instructor Rating: 4.73 / 5.00 (Fall 2024, highest section)

Customer-First IMC Strategy

Graduate

MPMC-702

Customer centricity, CLV, GOST-driven IMC planning.

Fall 2023: 1 section, 8 students

Instructor Rating: 4.50 / 5.00

Marketing Consulting

Graduate

MPMC-885

Client RFPs, stakeholder interviews, pricing strategy, and pitch presentations. Experiential course simulating agency consulting.

New York University, Stern School of Business

Introduction to Marketing

Undergraduate

MKTG-UB 9001 · NYU Washington, DC

Spring 2026 (current)

University of Virginia, Darden School of Business

Hot Topics in Marketing

MBA / EMBA

GBUS 8464

Lecture on AI-mediated product discovery and large language model optimization (LLMO) for marketing strategy.

Fall 2026 (upcoming)

Course Development

Customer Analytics (MARK 6580)

Redesigned Python-based analytics curriculum integrating CLV modeling, PCA-driven segmentation, sentiment analysis, and graph-based customer journey analytics for Georgetown MSBA program.

Customer-First IMC Strategy (MPMC-702)

Developed new graduate course linking customer centricity frameworks with financial planning and GOST-driven IMC strategy.

Marketing Consulting (MPMC-885)

Created an experiential graduate course simulating agency consulting with real client RFPs, stakeholder interviews, and competitive pitch presentations.